Flarea did not start as software. It started as an agency.
We produced live events for B2B clients. The method worked. Pipeline showed up. The tooling did not: five products taped together, hours of production for one hour live, and a recording that died in a folder.
No platform could run the show, read the room, and hand sales the buying signals. So we built one.
Then we proved it on ourselves. We launched Risk Takers with zero ad spend. Purely organic. It grew into one of the largest online events on LinkedIn, and the best speakers in the industry kept saying yes.
The method is not tied to security. It works in every industry. Flarea is that method, productized.
The event-growth method generated 754 ICP sign-ups in 26 days for one cybersecurity webinar, including more than 100 people from target accounts, without ads, cold calls, or SDR outreach.
This is proof of Asaf Katz's event-growth method, not a guaranteed Flarea customer result.
Source: Grow with Events case study ↗A Sola event about Anthropic entering cybersecurity generated 345 high-intent registrations. After a speaker change, war disruption, and a reschedule, the campaign added 61 net-new registrations with no additional media cost.
This is proof of the Grow with Events operating method, not a guaranteed Flarea customer result.
Source: Grow with Events client results ↗A Vendict event about the EU AI legal framework attracted more than 240 attendees.
This is proof of the Grow with Events operating method, not a guaranteed Flarea customer result.
Source: Grow with Events client results ↗A Yuki event comparing Snowflake and Databricks in the LLM era produced strong live attendance.
The source describes the result qualitatively. This is method proof, not a guaranteed Flarea customer result.
Source: Grow with Events client results ↗A Vendict event about balancing cost and security priorities attracted more than 185 attendees.
This is proof of the Grow with Events operating method, not a guaranteed Flarea customer result.
Source: Grow with Events client results ↗A Vendict event about AI governance across EU and US standards attracted more than 571 attendees.
This is proof of the Grow with Events operating method, not a guaranteed Flarea customer result.
Source: Grow with Events client results ↗A Risk Takers event about AI security and agentic AI risk attracted more than 460 attendees.
Risk Takers is founder-operated. This demonstrates the operating method, not an independent Flarea customer result.
Source: Grow with Events client results ↗A Risk Takers event about governance as the guardrail for AI attracted more than 577 attendees.
Risk Takers is founder-operated. This demonstrates the operating method, not an independent Flarea customer result.
Source: Grow with Events client results ↗Risk Takers is Asaf Katz's founder-operated event proving ground: the team uses real events to refine how topics, speakers, promotion, production, follow-up, and reusable content work together.
This demonstrates the operating method and domain experience; it is not represented as an independent Flarea customer case study.
Source: Founder-operated Risk Takers events ↗