For marketing teams

Run a first-party event journey on your own site, identify intent, and connect engagement to pipeline.

Your webinar stack stops at attendance. The hard part is proving what the audience did next.

What it movesQualified pipeline from measurable, first-party event experiences
More
  • registration conversion
  • show-up rate
  • first-party audience data
  • attributable pipeline
  • reusable content
Less
  • no-shows
  • manual production work
  • tool sprawl
  • dark-funnel ambiguity
  • cost per qualified conversation
What does it
  • Visitor tracking pixel + on-site page/URL tracking
  • Embeddable replay player (on your site)
  • Registration + custom questions
  • Invitee lists + per-person join links + invite board
  • Per-person intent score + buyer-journey ROI
  • Live buying-signals feed (cross-show) + company de-anon
  • Account-level intent rollup (companies)
  • ICP-fit scoring of registrants
  • HubSpot CRM sync (contacts + companies + intent)
  • Content pack (article + posts + snippets)
Flarea for marketing teams — revenue-first show production